But these advances don’t matter much if speed, convenience and the right information are lacking. They want the design of websites and mobile apps to be elegant and user-friendly they want automation to ease experience. Customers expect technology to always work and often don’t take notice of it (unless it’s malfunctioning). While many companies focus significant time and money on design that pops or cutting-edge technology to wow customers, these aren’t as essential to the experience equation as many companies believe. Prioritize technologies that provide these benefits rather than adopting new technologies for the sake of being cutting edge.
Nearly 80% of American consumers say that speed, convenience, knowledgeable help and friendly service are the most important elements of a positive customer experience. Get the must-do’s right first (right now)
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